Comparison Overview

Salesforce

VS

Booking.com

Salesforce

415 Mission St, None, San Francisco, California, US, 94105
Last Update: 2025-12-11
Between 0 and 549

We're the #1 AI CRM—where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform. Privacy Statement: http://www.salesforce.com/company/privacy/

NAICS: 5112
NAICS Definition: Software Publishers
Employees: 84,115
Subsidiaries: 46
12-month incidents
6
Known data breaches
2
Attack type number
3

Booking.com

Oosterdokskade 163, None, Amsterdam, North Holland, NL, 1011 DL
Last Update: 2025-12-09
Between 750 and 799

A career at Booking.com is all about the journey, helping you explore new challenges in a place where you can be your best self. With plenty of exciting twists, turns and opportunities along the way. We’ve always been pioneers, on a mission to shape the future of travel through cutting edge technology, to make it easier for everyone to enjoy amazing experiences wherever they go. Under a desert sky, or in the heart of a bustling city. Discovering the perfect hideaway, or the perfect paella. When you join us, you’ll be part of a community where taking a different path and trying something new is celebrated and supported. And where making a difference counts. We’re determined to make the world of travel more sustainable, more accessible, and more inclusive, to create a positive impact on a global scale. That’s why we’re always looking for people who search for better solutions, the ones eager to stray off the beaten path to find new ways of doing things. Because at Booking.com it’s more than a job, it’s a journey we’re on together.

NAICS: 5112
NAICS Definition: Software Publishers
Employees: 15,885
Subsidiaries: 11
12-month incidents
3
Known data breaches
0
Attack type number
1

Compliance Badges Comparison

Security & Compliance Standards Overview

https://images.rankiteo.com/companyimages/salesforce.jpeg
Salesforce
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
https://images.rankiteo.com/companyimages/booking.com.jpeg
Booking.com
ISO 27001
ISO 27001 certification not verified
Not verified
SOC2 Type 1
SOC2 Type 1 certification not verified
Not verified
SOC2 Type 2
SOC2 Type 2 certification not verified
Not verified
GDPR
GDPR certification not verified
Not verified
PCI DSS
PCI DSS certification not verified
Not verified
HIPAA
HIPAA certification not verified
Not verified
Compliance Summary
Salesforce
100%
Compliance Rate
0/4 Standards Verified
Booking.com
0%
Compliance Rate
0/4 Standards Verified

Benchmark & Cyber Underwriting Signals

Incidents vs Software Development Industry Average (This Year)

Salesforce has 934.48% more incidents than the average of same-industry companies with at least one recorded incident.

Incidents vs Software Development Industry Average (This Year)

Booking.com has 417.24% more incidents than the average of same-industry companies with at least one recorded incident.

Incident History — Salesforce (X = Date, Y = Severity)

Salesforce cyber incidents detection timeline including parent company and subsidiaries

Incident History — Booking.com (X = Date, Y = Severity)

Booking.com cyber incidents detection timeline including parent company and subsidiaries

Notable Incidents

Last 3 Security & Risk Events by Company

https://images.rankiteo.com/companyimages/salesforce.jpeg
Salesforce
Incidents

Date Detected: 10/2025
Type:Ransomware
Attack Vector: Stolen OAuth Tokens, GitHub Repository Compromise, Social Engineering (Vishing/Phishing), Third-Party Software Exploitation (Salesloft Drift), Lateral Movement to Cloud Platforms (Google Workspace, Microsoft 365, Okta)
Motivation: Financial Gain (Extortion/Ransom), Data Theft for Dark Web Sales, Reputation Damage
Blog: Blog

Date Detected: 9/2025
Type:Cyber Attack
Attack Vector: Social Engineering, Malicious OAuth Applications, Compromised GitHub Repository, Exploited OAuth Tokens (Drift/Salesloft), Secrets Exposure (TruffleHog)
Motivation: Financial Gain (Extortion), Data Theft for Resale, Reputation Damage, Further Intrusion (Credential Harvesting)
Blog: Blog

Date Detected: 8/2025
Type:Breach
Attack Vector: OAuth Token Abuse, Non-Human Identity (NHI) Exploitation, Bypassing MFA
Motivation: Data Exfiltration, Credential Harvesting, High-Value Secrets Theft (e.g., AWS keys, Snowflake tokens)
Blog: Blog
https://images.rankiteo.com/companyimages/booking.com.jpeg
Booking.com
Incidents

Date Detected: 6/2025
Type:Cyber Attack
Attack Vector: Mass-phishing, Infostealer trojans
Motivation: Financial gain
Blog: Blog

Date Detected: 4/2025
Type:Cyber Attack
Attack Vector: compromised email accounts, phishing links, fake reCAPTCHA challenge, malware download (PureRAT), personalized WhatsApp messages, fake Booking/Expedia websites
Motivation: financial gain, data theft, fraudulent transactions
Blog: Blog

Date Detected: 2/2025
Type:Cyber Attack
Attack Vector: malicious domain registration, social engineering, phishing emails/websites
Motivation: financial gain, theft of payment details
Blog: Blog

FAQ

Booking.com company demonstrates a stronger AI Cybersecurity Score compared to Salesforce company, reflecting its advanced cybersecurity posture governance and monitoring frameworks.

Salesforce company has faced a higher number of disclosed cyber incidents historically compared to Booking.com company.

In the current year, Salesforce company has reported more cyber incidents than Booking.com company.

Salesforce company has confirmed experiencing a ransomware attack, while Booking.com company has not reported such incidents publicly.

Salesforce company has disclosed at least one data breach, while the other Booking.com company has not reported such incidents publicly.

Both Booking.com company and Salesforce company have reported experiencing targeted cyberattacks.

Neither Salesforce company nor Booking.com company has reported experiencing or disclosing vulnerabilities publicly.

Neither Salesforce nor Booking.com holds any compliance certifications.

Neither company holds any compliance certifications.

Salesforce company has more subsidiaries worldwide compared to Booking.com company.

Salesforce company employs more people globally than Booking.com company, reflecting its scale as a Software Development.

Neither Salesforce nor Booking.com holds SOC 2 Type 1 certification.

Neither Salesforce nor Booking.com holds SOC 2 Type 2 certification.

Neither Salesforce nor Booking.com holds ISO 27001 certification.

Neither Salesforce nor Booking.com holds PCI DSS certification.

Neither Salesforce nor Booking.com holds HIPAA certification.

Neither Salesforce nor Booking.com holds GDPR certification.

Latest Global CVEs (Not Company-Specific)

Description

FreePBX Endpoint Manager is a module for managing telephony endpoints in FreePBX systems. Versions prior to 16.0.96 and 17.0.1 through 17.0.9 have a weak default password. By default, this is a 6 digit numeric value which can be brute forced. (This is the app_password parameter). Depending on local configuration, this password could be the extension, voicemail, user manager, DPMA or EPM phone admin password. This issue is fixed in versions 16.0.96 and 17.0.10.

Risk Information
cvss4
Base: 6.9
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:N/UI:N/VC:L/VI:L/VA:N/SC:N/SI:N/SA:N/E:X/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
Description

Neuron is a PHP framework for creating and orchestrating AI Agents. In versions 2.8.11 and below, the MySQLWriteTool executes arbitrary SQL provided by the caller using PDO::prepare() + execute() without semantic restrictions. This is consistent with the name (“write tool”), but in an LLM/agent context it becomes a high-risk capability: prompt injection or indirect prompt manipulation can cause execution of destructive queries such as DROP TABLE, TRUNCATE, DELETE, ALTER, or privilege-related statements (subject to DB permissions). Deployments that expose an agent with MySQLWriteTool enabled to untrusted input and/or run the tool with a DB user that has broad privileges are impacted. This issue is fixed in version 2.8.12.

Risk Information
cvss3
Base: 9.4
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:L/I:H/A:H
Description

Neuron is a PHP framework for creating and orchestrating AI Agents. Versions 2.8.11 and below use MySQLSelectTool, which is vulnerable to Read-Only Bypass. MySQLSelectTool is intended to be a read-only SQL tool (e.g., for LLM agent querying, however, validation based on the first keyword (e.g., SELECT) and a forbidden-keyword list does not block file-writing constructs such as INTO OUTFILE / INTO DUMPFILE. As a result, an attacker who can influence the tool input (e.g., via prompt injection through a public agent endpoint) may write arbitrary files to the DB server if the MySQL/MariaDB account has the FILE privilege and server configuration permits writes to a useful location (e.g., a web-accessible directory). This issue is fixed in version 2.8.12.

Risk Information
cvss3
Base: 8.2
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:L/I:H/A:N
Description

Okta Java Management SDK facilitates interactions with the Okta management API. In versions 11.0.0 through 20.0.0, race conditions may arise from concurrent requests using the ApiClient class. This could cause a status code or response header from one request’s response to influence another request’s response. This issue is fixed in version 20.0.1.

Risk Information
cvss3
Base: 8.4
Severity: HIGH
CVSS:3.1/AV:N/AC:H/PR:L/UI:N/S:C/C:H/I:H/A:L
Description

The Auth0 Next.js SDK is a library for implementing user authentication in Next.js applications. When using versions 4.11.0 through 4.11.2 and 4.12.0, simultaneous requests on the same client may result in improper lookups in the TokenRequestCache for the request results. This issue is fixed in versions 4.11.2 and 4.12.1.

Risk Information
cvss3
Base: 5.4
Severity: HIGH
CVSS:3.1/AV:N/AC:H/PR:L/UI:R/S:U/C:H/I:L/A:N