adidas
Company Details
Linkedin ID:
adidas
Website:
Employees number:
75,452
Number of followers:
4,189,160
NAICS:
None
Industry Type:
Homepage:
http://www.adidas-group.com/
IP Addresses:
121
Company ID:
ADI_5401676
Scan Status:
Completed
adidas Company CyberSecurity Posture
http://www.adidas-group.com/
Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide.
adidas A.I CyberSecurity Scoring
adidas Risk Score (AI oriented)Between 750 and 799
adidas
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adidas Global Score (TPRM)XXXX
adidas
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adidas Company CyberSecurity News & History
Past Incidents
3
Attack Types
2
Adidas
Breach
Rankiteo Explanation
Attack with significant impact with customers data leaks
Description: Adidas disclosed a cyber-attack in which hackers compromised the personal data of customers who had previously contacted the company’s customer service helpdesk. While the breach did not expose passwords, credit card details, or other payment information, it involved unauthorized access to personal data, raising concerns over potential misuse for identity fraud or targeted phishing. The company notified affected individuals via email, advising them on precautionary measures such as password changes and monitoring for suspicious activity. The incident highlights the risks of data exposure even when financial details remain secure, as stolen personal information can still be leveraged for secondary attacks like credential stuffing or social engineering scams. Adidas emphasized that only a subset of customers—those with prior helpdesk interactions—were impacted, but the breach underscores the broader vulnerability of customer support systems as entry points for cybercriminals.
adidas
Breach
Rankiteo Explanation
Attack with significant impact with customers data leaks
Description: The athletic apparel manufacturer Adidas declared that it has opened an inquiry following information about a possible security breach that might affect millions of its clients in the United States. An attacker may have gained unauthorised access to client data, including email addresses, encrypted passwords, and addresses, according to the German sportswear manufacturer. Contact details, usernames, and encrypted passwords are among the limited material, according to the early inquiry. Adidas has no grounds to think that the consumers' payment card or fitness information was compromised.
Adidas
Cyber Attack
Rankiteo Explanation
Attack with significant impact with customers data leaks
Description: Adidas disclosed a data breach where attackers hacked a customer service provider and stole some customers' data, including contact information. The stolen information did not include payment-related information or passwords. Adidas immediately contained the incident and launched an investigation, collaborating with information security experts. The company notified relevant authorities and will alert affected customers. Adidas has not revealed further details about the incident, including the name of the impacted service provider, the detection date, the number of individuals affected, or if its own network was compromised.
adidas Company Scoring based on AI Models
Cyber Incidents Likelihood 3 - 6 - 9 months
A.I Risk Score Likelihood 3 - 6 - 9 months
Underwriter Stats for adidas
Incidents vs Sporting Goods Industry Average (This Year)
adidas has 198.51% more incidents than the average of same-industry companies with at least one recorded incident.
Incidents vs All-Companies Average (This Year)
adidas has 159.74% more incidents than the average of all companies with at least one recorded incident.
Incident Types adidas vs Sporting Goods Industry Avg (This Year)
adidas reported 2 incidents this year: 1 cyber attacks, 0 ransomware, 0 vulnerabilities, 1 data breaches, compared to industry peers with at least 1 incident.
Incident History — adidas (X = Date, Y = Severity)
adidas cyber incidents detection timeline including parent company and subsidiaries
adidas Company Subsidiaries
Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide.
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Frequently Asked Questions
Explore insights on cybersecurity incidents, risk posture, and Rankiteo's assessments.
adidas CyberSecurity History Information
Official Website of adidas
The official website of adidas is http://www.adidas-group.com/.
adidas’s AI-Generated Cybersecurity Score
According to Rankiteo, adidas’s AI-generated cybersecurity score is 751, reflecting their Fair security posture.
How many security badges does adidas’ have ?
According to Rankiteo, adidas currently holds 0 security badges, indicating that no recognized compliance certifications are currently verified for the organization.
Does adidas have SOC 2 Type 1 certification ?
According to Rankiteo, adidas is not certified under SOC 2 Type 1.
Does adidas have SOC 2 Type 2 certification ?
According to Rankiteo, adidas does not hold a SOC 2 Type 2 certification.
Does adidas comply with GDPR ?
According to Rankiteo, adidas is not listed as GDPR compliant.
Does adidas have PCI DSS certification ?
According to Rankiteo, adidas does not currently maintain PCI DSS compliance.
Does adidas comply with HIPAA ?
According to Rankiteo, adidas is not compliant with HIPAA regulations.
Does adidas have ISO 27001 certification ?
According to Rankiteo,adidas is not certified under ISO 27001, indicating the absence of a formally recognized information security management framework.
Industry Classification of adidas
adidas operates primarily in the Sporting Goods industry.
Number of Employees at adidas
adidas employs approximately 75,452 people worldwide.
Subsidiaries Owned by adidas
adidas presently has no subsidiaries across any sectors.
adidas’s LinkedIn Followers
adidas’s official LinkedIn profile has approximately 4,189,160 followers.
NAICS Classification of adidas
adidas is classified under the NAICS code None, which corresponds to Others.
adidas’s Presence on Crunchbase
Yes, adidas has an official profile on Crunchbase, which can be accessed here: https://www.crunchbase.com/organization/adidas.
adidas’s Presence on LinkedIn
Yes, adidas maintains an official LinkedIn profile, which is actively utilized for branding and talent engagement, which can be accessed here: https://www.linkedin.com/company/adidas.
Cybersecurity Incidents Involving adidas
As of December 11, 2025, Rankiteo reports that adidas has experienced 3 cybersecurity incidents.
Number of Peer and Competitor Companies
adidas has an estimated 370 peer or competitor companies worldwide.
What types of cybersecurity incidents have occurred at adidas ?
Incident Types: The types of cybersecurity incidents that have occurred include Cyber Attack and Breach.
How does adidas detect and respond to cybersecurity incidents ?
Detection and Response: The company detects and responds to cybersecurity incidents through an incident response plan activated with yes (customers notified via email), and third party assistance with potential free cybersecurity support services offered to affected customers, and communication strategy with email notifications to affected customers with faqs and support options..
Incident Details
Can you provide details on each incident ?
Title: Adidas Data Breach
Description: Adidas reported a potential security breach that may have exposed the data of millions of its customers in the United States. The breach involved unauthorized access to client data, including email addresses, encrypted passwords, and addresses. Initial investigations suggest that payment card or fitness information was not compromised.
Type: Data Breach
Attack Vector: Unauthorized Access
Title: Adidas Data Breach
Description: Adidas disclosed a data breach after attackers hacked a customer service provider and stole some customers' data.
Type: Data Breach
Attack Vector: Third-party compromise
Title: Adidas Customer Data Breach
Description: Adidas revealed that some of its customers’ personal information had been stolen. The breach appears to affect customers who had previously contacted the Adidas customer service helpdesk. Passwords, credit card, and other payment data were reportedly not compromised. Affected customers were notified via email with guidance on next steps, including potential access to free cybersecurity support services.
Type: Data Breach
What are the most common types of attacks the company has faced ?
Common Attack Types: The most common types of attacks the company has faced is Breach.
How does the company identify the attack vectors used in incidents ?
Identification of Attack Vectors: The company identifies the attack vectors used in incidents through Third-party customer service provider.
Impact of the Incidents
What was the impact of each incident ?
Incident : Data Breach ADI1641311223
Data Compromised: Email addresses, Encrypted passwords, Addresses
Incident : Data Breach ADI845052725
Data Compromised: Contact information
Incident : Data Breach ADI852090225
Data Compromised: Personal information (e.g., names, contact details)
Brand Reputation Impact: Potential reputational harm due to loss of customer trust
Identity Theft Risk: Moderate (personal data exposed, but no financial or payment data)
Payment Information Risk: None (payment data not compromised)
What types of data are most commonly compromised in incidents ?
Commonly Compromised Data Types: The types of data most commonly compromised in incidents are Email Addresses, Encrypted Passwords, Addresses, , Contact information, Personal Information (E.G., Names, Contact Details) and .
Which entities were affected by each incident ?
Incident : Data Breach ADI1641311223
Entity Name: Adidas
Entity Type: Company
Industry: Athletic Apparel
Location: United States
Size: Millions of customers
Customers Affected: Millions
Incident : Data Breach ADI845052725
Entity Name: Adidas
Entity Type: Corporation
Industry: Sportswear
Location: Germany
Incident : Data Breach ADI852090225
Entity Name: Adidas
Entity Type: Corporation
Industry: Footwear and Sports Apparel
Location: Global (specific regions not detailed)
Customers Affected: Customers who contacted the Adidas customer service helpdesk (subset of total customer base)
Response to the Incidents
What measures were taken in response to each incident ?
Incident : Data Breach ADI845052725
Incident Response Plan Activated: True
Incident : Data Breach ADI852090225
Incident Response Plan Activated: Yes (customers notified via email)
Third Party Assistance: Potential free cybersecurity support services offered to affected customers
Communication Strategy: Email notifications to affected customers with FAQs and support options
What is the company's incident response plan?
Incident Response Plan: The company's incident response plan is described as Yes (customers notified via email).
How does the company involve third-party assistance in incident response ?
Third-Party Assistance: The company involves third-party assistance in incident response through Potential free cybersecurity support services offered to affected customers.
Data Breach Information
What type of data was compromised in each breach ?
Incident : Data Breach ADI1641311223
Type of Data Compromised: Email addresses, Encrypted passwords, Addresses
Data Encryption: encrypted passwords
Personally Identifiable Information: email addressesaddresses
Incident : Data Breach ADI845052725
Type of Data Compromised: Contact information
Sensitivity of Data: Medium
Incident : Data Breach ADI852090225
Type of Data Compromised: Personal information (e.g., names, contact details)
Sensitivity of Data: Moderate (no financial or payment data exposed)
Data Exfiltration: Yes (personal data stolen)
Personally Identifiable Information: Yes (limited to non-financial PII)
Regulatory Compliance
Were there any regulatory violations and fines imposed for each incident ?
Incident : Data Breach ADI845052725
Lessons Learned and Recommendations
What recommendations were made to prevent future incidents ?
Incident : Data Breach ADI852090225
Recommendations: Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers, and symbols)., Enable two-step authentication for all critical accounts., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Monitor credit records for signs of identity theft or fraudulent activity., Opt out of storing payment details with retailers to minimize exposure in future breaches.
References
Where can I find more information about each incident ?
Incident : Data Breach ADI1641311223
Source: Adidas
Incident : Data Breach ADI845052725
Source: BleepingComputer
Incident : Data Breach ADI852090225
Source: The Guardian
URL: https://www.theguardian.com/money/2023/xx/xx/adidas-cyber-attack-customer-data-stolen
Where can stakeholders find additional resources on cybersecurity best practices ?
Additional Resources: Stakeholders can find additional resources on cybersecurity best practices at and Source: Adidas, and Source: BleepingComputer, and Source: The GuardianUrl: https://www.theguardian.com/money/2023/xx/xx/adidas-cyber-attack-customer-data-stolen.
Investigation Status
What is the current status of the investigation for each incident ?
Incident : Data Breach ADI1641311223
Investigation Status: Ongoing
Incident : Data Breach ADI845052725
Investigation Status: Ongoing
How does the company communicate the status of incident investigations to stakeholders ?
Communication of Investigation Status: The company communicates the status of incident investigations to stakeholders through Email notifications to affected customers with FAQs and support options.
Stakeholder and Customer Advisories
Were there any advisories issued to stakeholders or customers for each incident ?
Incident : Data Breach ADI845052725
Incident : Data Breach ADI852090225
Customer Advisories: Affected customers were emailed with details about the breach, FAQs, and optional free cybersecurity support services.
What advisories does the company provide to stakeholders and customers following an incident ?
Advisories Provided: The company provides the following advisories to stakeholders and customers following an incident: were Affected customers were emailed with details about the breach, FAQs and and optional free cybersecurity support services..
Initial Access Broker
How did the initial access broker gain entry for each incident ?
Incident : Data Breach ADI845052725
Entry Point: Third-party customer service provider
Post-Incident Analysis
What is the company's process for conducting post-incident analysis ?
Post-Incident Analysis Process: The company's process for conducting post-incident analysis is described as Potential free cybersecurity support services offered to affected customers.
Additional Questions
Impact of the Incidents
What was the most significant data compromised in an incident ?
Most Significant Data Compromised: The most significant data compromised in an incident were email addresses, encrypted passwords, addresses, , contact information, , Personal information (e.g., names, contact details) and .
Response to the Incidents
What third-party assistance was involved in the most recent incident ?
Third-Party Assistance in Most Recent Incident: The third-party assistance involved in the most recent incident was Potential free cybersecurity support services offered to affected customers.
Data Breach Information
What was the most sensitive data compromised in a breach ?
Most Sensitive Data Compromised: The most sensitive data compromised in a breach were addresses, contact information, encrypted passwords, Personal information (e.g., names, contact details) and email addresses.
Lessons Learned and Recommendations
What was the most significant recommendation implemented to improve cybersecurity ?
Most Significant Recommendation Implemented: The most significant recommendation implemented to improve cybersecurity was Opt out of storing payment details with retailers to minimize exposure in future breaches., Beware of phishing emails referencing the breach; verify sender authenticity before clicking links or sharing information., Enable two-step authentication for all critical accounts., Monitor credit records for signs of identity theft or fraudulent activity., Change passwords for affected accounts immediately, using strong, unique passwords (12+ characters with mixed case, numbers and and symbols)..
References
What is the most recent source of information about an incident ?
Most Recent Source: The most recent source of information about an incident are Adidas, The Guardian and BleepingComputer.
What is the most recent URL for additional resources on cybersecurity best practices ?
Most Recent URL for Additional Resources: The most recent URL for additional resources on cybersecurity best practices is https://www.theguardian.com/money/2023/xx/xx/adidas-cyber-attack-customer-data-stolen .
Investigation Status
What is the current status of the most recent investigation ?
Current Status of Most Recent Investigation: The current status of the most recent investigation is Ongoing.
Stakeholder and Customer Advisories
What was the most recent customer advisory issued ?
Most Recent Customer Advisory: The most recent customer advisory issued were an Affected customers were emailed with details about the breach, FAQs and and optional free cybersecurity support services.
Initial Access Broker
What was the most recent entry point used by an initial access broker ?
Most Recent Entry Point: The most recent entry point used by an initial access broker was an Third-party customer service provider.
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Latest Global CVEs (Not Company-Specific)
Description
FreePBX Endpoint Manager is a module for managing telephony endpoints in FreePBX systems. Versions prior to 16.0.96 and 17.0.1 through 17.0.9 have a weak default password. By default, this is a 6 digit numeric value which can be brute forced. (This is the app_password parameter). Depending on local configuration, this password could be the extension, voicemail, user manager, DPMA or EPM phone admin password. This issue is fixed in versions 16.0.96 and 17.0.10.
Risk Information
cvss4
Base: 6.9
Severity: LOW
CVSS:4.0/AV:N/AC:L/AT:N/PR:N/UI:N/VC:L/VI:L/VA:N/SC:N/SI:N/SA:N/E:X/CR:X/IR:X/AR:X/MAV:X/MAC:X/MAT:X/MPR:X/MUI:X/MVC:X/MVI:X/MVA:X/MSC:X/MSI:X/MSA:X/S:X/AU:X/R:X/V:X/RE:X/U:X
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Neuron is a PHP framework for creating and orchestrating AI Agents. In versions 2.8.11 and below, the MySQLWriteTool executes arbitrary SQL provided by the caller using PDO::prepare() + execute() without semantic restrictions. This is consistent with the name (“write tool”), but in an LLM/agent context it becomes a high-risk capability: prompt injection or indirect prompt manipulation can cause execution of destructive queries such as DROP TABLE, TRUNCATE, DELETE, ALTER, or privilege-related statements (subject to DB permissions). Deployments that expose an agent with MySQLWriteTool enabled to untrusted input and/or run the tool with a DB user that has broad privileges are impacted. This issue is fixed in version 2.8.12.
Risk Information
cvss3
Base: 9.4
Severity: LOW
CVSS:3.1/AV:N/AC:L/PR:N/UI:N/S:U/C:L/I:H/A:H
Description
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Risk Information
cvss3
Base: 8.2
Severity: LOW
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Description
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Risk Information
cvss3
Base: 8.4
Severity: HIGH
CVSS:3.1/AV:N/AC:H/PR:L/UI:N/S:C/C:H/I:H/A:L
Description
The Auth0 Next.js SDK is a library for implementing user authentication in Next.js applications. When using versions 4.11.0 through 4.11.2 and 4.12.0, simultaneous requests on the same client may result in improper lookups in the TokenRequestCache for the request results. This issue is fixed in versions 4.11.2 and 4.12.1.
Risk Information
cvss3
Base: 5.4
Severity: HIGH
CVSS:3.1/AV:N/AC:H/PR:L/UI:R/S:U/C:H/I:L/A:N
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